"The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion."
Internet marketing is marketing.
As in traditional marketing, Internet marketing must draw attention. But just as the Internet opens the world as a customer base, it also opens the world as your competitor. Directing targeted visitors to your site can be expensive.
Before any marketing campaign can be developed one essential question must be asked; "Who is my audience?" or "Whom am I trying to attract?"
Not until the audience is defined can the process of determining and strategizing how to attract the audience begin. There is no difference in planning for Internet marketing than traditional marketing.
Just as the goals and objectives of different web sites vary greatly so does the marketing demands of each project. Consider both ends of the spectrum. Amazon, whose web site draws hundreds of thousands of visitors a day, certainly has different Internet marketing demands than the local pizza delivery restaurant. Amazon's market is the world; the restaurants market is their neighborhood. It seems obvious that the pizza restaurant would not develop the same Internet marketing campaign as Amazon. But remember we are considering extremes. Rarely in real life scenarios is their such an obvious answer.
It's amazing how many businesses or organizations will spend countless dollars attracting the wrong audience.
Interactive Webs uses a host of marketing technologies, depending on your needs, budget and audience to attract visitors to your site and maximize your return on investment.
The menu of available marketing technologies include:
- Domain name planning
- Keyword research, planning and selection
- Meta Tag creation
- Search Engine Optimization (SEO)
- Pay-per-Click campaigns (such as Google AdWords and Overture)
- Detailed visitor tracking and web statistics
- Opt-in E-mail campaigns
- HTML e-mail development